Free consumer advice site launched by credit card industry to
The site was created by APACS, the UK payments association, which represents all of the major UK credit card issuers to provide information directed at better education on the issues surrounding credit cards to help consumers fully understand their choices, rather than actually comparing specific cards.
APACS commented, 'The UK cards industry is committed to improving consumer understanding of credit cards to encourage responsible borrowing. This goes hand in hand with our members' commitment to responsible lending.'
The website tries to give the types of features which people should look for when choosing a card depending on their usual patterns of spending behaviour, such as, people who regularly clear their balance each month would be best advised that interest rates may be of less importance than whether there is an annual fee or a rewards programme associated with a particular card.
Other help given by the site includes details on how credit cards work, what happens during application procedures, advice on the responsible use of credit cards, and what to do if you find yourself in trouble with debt.
What the site doesn't attempt is to look at specific cards to compare rates and benefits, therefore consumers will still need to consult tables in newspapers or financial comparison websites such as Moneynet, if they are to make truly informed decisions. These days there are so many sources of information available which quickly enable financial products to be judged side by side that there is no real excuse for consumers to suffer from exorbitant rates of interest or inferior services, but the public needs to take an interest in their own finances if they are not going to be taken for a ride. Resources: Credit card advice - choosingandusing.com Credit card comparisons - Moneynet Released by http://www.bigmouthmedia.com< /a> ******************* Notes for editors: About bigmouthmedia Bigmouthmedia is the European leader in search engine marketing. The Edinburgh based company has offices in London and Madrid. The company is headed up by Steve Leach, Heather Luscombe and Lyndsay Menzies. Clients include Sony PlayStation, Bank of Scotland, Marks and Spencer, British Airways, Sony Ericsson, King Sturge, Laura Ashley and MTV. Further information: E-mail: info@bigmouthmedia.com, Telephone: 0845 130 0022 Website: http://www.bigmouthmedia.com< /a>.
About the author: Richard works in Edinburgh for http://www.bigmouthmedia.com< /a>, occasionally writing for the personal finance blog Cashzilla, and wonders why lisp is so difficult for sufferers to say.